Standardization versus Adaptation in International Marketing

There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider, along with pros and cons of both marketing plans. While standardization is equated with brand consistency, lower advertising costs, and overall synergy, adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always facilitate higher profits1.For some time many researchers, such as R. D.  Buzzell in 1968, have concluded that the real question is what marketing elements can be standardized and to what degree2. However, academics support the notion that adaptation is essential to prosper in global markets. 3 And in the instance of advertising to China, the necessity for adaption is ever present. China is a very appealing marketplace to many companies due to its large population and growing economy. Despite the country’s fiscal growt h, there still remains a large disparity between big cities, like Shanghai and Beijing, versus the more inland provinces4.And since the relationship of cultural, political, and economical similarities support the standardization of competitive strategy, treating China as one nation to market to would be a mistake in itself, let along trying to standardize a campaign targeting American and Chinese consumers. Some corporations, such as Coca-Cola and Proctor and Gamble, have achieved extreme success by targeting the affluent, but there is almost a 90% segment left to infiltrate. 5 This may mean lowering product price point, but many firms still deter from positioning their products to the middle or lower class due to the high advertising costs.It is an overcrowded arena to effectively breakthrough, but this is where adaptation would hold the competitive advantage. Along with the vast disproportionate economies of scale, the psychological and cultural drivers of Chinese consumers are tr ansforming as well. The desire to express their individuality is ever present, especially in the younger generations. Nokia has seen their cell phone sales surpass other brands because of its fashion focus that the other phones lacked6.The want  for basic consumer goods is also overlooked for ones that offer a lifestyle benefit of enjoyment. â€Å"The percentage of households reporting they have DVD players jumped from 7% in 1997 to 52% in 2004. The number of households with computers grew from 2% in 1994 to 13% in 2004, and the number of those with mobile phones jumped from 10% in 1999 to 48% in 2004† (Burkholder). Thus, consumers are more likely to spend their money on technology or fashion as opposed to a household item they may need.Globalization is one of the reasons a new Chinese consumer has emerged. Individuality, brand attitudes, and lifestyle preferences in China are more aligned with Western markets, yet multinational corporations have been disappointed from stan dardized marketing strategies7. The drive to purchase Western products has greatly increased between each Chinese generation as well. In fact, generation Y (18-24) has purchased more tech-savvy devices, used the Internet, and purchased more Western brands than any Chinese age demographic before8.This appears to be more of a reason to standardize advertising campaigns, but despite desire and acceptance of Western ideals and products, the younger Chinese demographic is still very in touch and proud of their heritage9. This dynamic consumer requires research and attention, which denotes an adaptation technique to effectively communicate a marketing plan. There seems to be a general consensus from marketing researchers and intellectuals that standardization strategies are more effective, economical, and should be applied initially.However, consumer behavior and perceptions play an integral role in framing an advertising campaign and this is where a degree of adaptation is essential. Sta ndardizing many parts of a marketing mix is beneficial, but there are certain areas where modification will yield the best results. In order to achieve a working model of international marketing, standardization and adaptation strategies should be applied as see fit. And since China has a particularly diverse set of consumers that makes marketing to the country alone dynamic, an adaptation approach would be advantageous in regards to an international campaign.

Ancient Greek and Ancient Egyptian Art Compared Essay

Egyptian art comes from the paintings the Egyptians created in the tombs of rich people when they died. These pictures were supposed to help the dead person out when he or she reached the next world, where the Egyptians thought you lived after you died in this world. At first, carvers had a hard time painting the pictures but in about 2160 B.C. they started taking short cuts and made their work sloppier. Greek art was much different from the Egyptians art. One of their styles of art was sculpting. In Crete, between about 1700 and 1450 BC, the Minoans produced a lot of medium-sized figurines, mainly made of metal and ivory. The Greeks learned how to make big stone statues from the Egyptians. At this time many Greek men were working in Egypt as soldiers, and so they had a chance to see Egyptian statues and learn how they were made. One Egyptian technique is to have a triangle for the face and two upside-down triangles for the hair. This makes the hair help support the neck, which otherwise might be too thin to hold up the head. Another Egyptian idea is to have one foot a little in front of the other, which also helps the statue to stand up and not fall over. One difference is that the Greeks always made their statues nude (without clothes), while the Egyptian statues always wore clothes. This is because the Greeks thought that men’s bodies were sacred and that the gods liked to see them. In the Severe style, sculptors began to make statues more true to life, and with more feeling in their faces and their movements. Instead of all being standing straight up and looking sacred and peaceful, now statues began to do things: drive a chariot, carry something, throw a spear, or ride a horse. And sometimes they looked sad, or frightened, or nasty, depending on who they were supposed to be. At the same time, sculptors took more interest in making the muscles and bones look true to life too. The Severe style didn’t last very long, and after about thirty years it was replaced by the Classical style. Greek sculptors began to experiment with honoring the gods by showing the beauty and grace of the human body, especially the bodies of young, athletic men (women’s bodies were still not shown without their clothes). The sculptors also became more interested in the three-dimensionality of sculpture: people being able to  see it from all different sides, and not just from the front. At the end of the 400’s BC, Greece, and especially Athens, was devastated by a terrible war which involved nearly all the Greek city-states, the Peloponnesian War. The end of the war left Greeks too poor for much sculpture, but when people did begin creating new sculpture again it was in a new style. There is more emotion, especially sad feelings like grief. There is more interest in women, who are sometimes shown without clothes now. Portraits of individuals also became more popular. As you can see, Greek art was different from Egyptian art in many ways and Greeks had many forms of art work unlike the Egyptians.

Theory of Health Care Essay Example | Topics and Well Written Essays - 500 words

Theory of Health Care - Essay Example "Health Promotion and Disease Prevention should be the primary focus in health care and specific services reimbursed through health insurance coverage" (Pender 2006). Pender underlines that community programs should support all areas of health promotion and healthcare system in general. "New and evolving computer technologies will enable health professionals to assess individuals effectively as a basis for personalized interventions" (Pender 2006). Nurses, because of their commitment to care for people with health needs, must take transitions, and the family's definition of that transition, into account when assessing patients or clients and planning nursing intervention. Pender considers the family to be both inward and outward looking. She observed that the family had internalized values and traditions that it exists to nurture its members, only to release them into society, where in future it would recreate itself. She also emphasizes that society both reflects change in families and that society effects change upon families over time in a feedback loop. Pender states: "We cannot continue to let people become ill when we have the means to keep many people well" (Pender 2006). Pender underlines importance of regular medical examinations for infants and aged family members.

Article Review - Educational Instructional Practices, Programs, and Essay

Article Review - Educational Instructional Practices, Programs, and Strategies - Essay Example Research is a very important tool to enhance the classroom learning process. A. First Article Part 1: Summary of the Article. The article â€Å"The Detrimental Effects of Missing School† (Gottfried, 2011) emphasized that the school’s determination on the effect of the students’ missing school lessons on their performance during class tests or exams. The research centered on a large urban school district with special emphasis on high –need schools. Specifically, the study focused on the success of the no child left behind government policy. To succeed, the government introduced the Adequate Yearly Progress program to ensure the decline in the number of uneducated children. The instructional strategy/program AND the research that assessed its effectiveness is based on surveys. The findings indicate that missing school has a direct destructive effect on the teacher’s strive to increase the students’ academic performance. Likewise, the prolonged absences trigger a persistent negative relationship between excessive absences from class lessons to performance. The research focused on the academic performance of elementary school students. The research centered on the focused on setting up drastic school measures to address the decline in the student’s academic performances. ... Second, the research zeroed in on both math and reading standardized tests. The research determined the effects of absences on the students’ noncognitive areas such as behavior issues. The study showed that the absentee students feel alienated from their classmates when they enter the classroom. In addition, several absentee students feel the presence of a gap between themselves and the teachers. Analysis of the concept & research design/methodology, and implementation of the strategy in school/district. The concept of the research was very good. The researchers focused on a topic that was very timely. The concept of the research is very eye –catching. The readers of the research will surely be amazed by the results of the research. The concept of the research was to aid the teachers and the school administration to revise their current curriculum. The curriculum must be revised in order to accommodate the reality that some students are forced to skip classes. The reaso ns for the absences are not a priority. What is the priority is to encourage the students to return to the classroom. Likewise, the school administration should use the research results as a guide to increase the quality or gist of each semester’s lessons. The time spent for necessary topics will be reduced to ensure that the students will learn what they need to survive in the world within lesser number of classroom hours. The research design (interview) was very timely. The researchers interviewed the absentee students, their families, and the community to arrive at a solution to the current student absenteeism situation. To implement the strategy in my school, the school will conduct its own

Chapter 5 Essay Example | Topics and Well Written Essays - 500 words

Chapter 5 - Essay Example 2. The LMX theory provides predictions in terms of stages of relationship development. With each individual, both leader and subordinate, there is a phase in which both assess each other’s potential. The potential is defined as each person’s motivations, attitude and respect for one another. Provided this is established, there is a development of trust, loyalty and greater respect. At the final stage of this progress, self-interest becomes intertwined in the commitment of both leader and subordinate in mission objectives. In vases of low-exchange relationships, the consequences of this are lower compliance with the terms of each mission, particularly if the subordinate in a low-exchange relationship feels that he is being less favored than other subordinates are. This will cause the team to become antagonistic instead of welcoming of work together. It is imperative that the leader create a feeling of respect, trust and loyalty among all subordinates, while treating each as an individual respecting their needs and wants as well. 3.

Military Force and Terrorism Essay Example | Topics and Well Written Essays - 2500 words

Military Force and Terrorism - Essay Example However, in order to reduce such type of illegal activities, varied types of laws and acts are introduced by different governments but still the pace of terrorist activities are expanding rapidly. After undergoing extensive research, it can be summarized that in order to reduce the negative impacts of terrorist activities on society by major terrorist group of the world such as Al-Qaeda, Taliban, Irish Republican Army, Lashkar-E-Taiba, Al-Umma Organization, Liberation of Tamil Tigers Eelam (LTTE) etc, governments of all countries need to focus on improvement of the living standards of the terrorists by fulfilling their basic needs and demands. Implementation of strategic actions might prove effective for the government to reduce the impacts of terrorism over the citizens of a specific nation. If it is possible that any government can come up with strategic political negotiations with the leaders of terrorist groups, then many common people’s lives might be saved and the social, political and economic condition of the nation may also be improved considerably. Therefore, it is essential for any nation to reduce the negative effects of terrorism in order to amplify the gr owth and prosperity of the nation. Terrorism is described as a sort of violence, against the general civilians in order to impose influence and power. Terrorist attacks are caused by a specific group of individual over the citizens of a nation in order to fulfill their own interests and motives. This is done mainly by a specific group of individual of different culture and religion whose prime aim is to improve their life style and living standard as compared to native citizens of the nation. Moreover, terrorist attacks also try to create fear and terror within the minds of the native individual in order to increase the rate of ‘out migration’. This might prove effective for the terrorist individual to get job

Business Strategy in Transport Essay Example | Topics and Well Written Essays - 1750 words

Business Strategy in Transport - Essay Example Airline industry is increasing in the present booming economy encouraging new entrants new establish their service. Modern day airline industry follows low cost strategy so as to provide an alternative to the price sensitive clients which evolved during the period of crisis during 2000 followed by 9/11 strike by terrorist and Iraq war (Cento, 2008). Therefore entering into the market, the business entrepreneur must analyze the market situation, identifying the routes to operate and airports, main business centre, reaching time, etc. In a bid to enter the airline industry, a air route from London to Brussels has identified through Heathrow airport in London and Brussels National Airport. Heathrow airport is one of world’s busiest international airports with five terminals. It is situated 32 kilometers from the London city while used by more than 68 million passengers each year. Over 100 companies operate at this airport providing service the customers flying them to over 200 destinations. The airport is connected by road and rail making it easier for the passengers make it convenient for them to choose the mode of transport they would like to reach the airport. Nearby the airport, there are three international hotels and other 20 plus hotels in the city. There are plenty of buses of National Express from London to Heathrow airport which departs every 15 to 30 minutes from 4.30 am to midnight which takes about 45 minutes to reach the place.

US History and Society - Mexican War Essay Example | Topics and Well Written Essays - 500 words

US History and Society - Mexican War - Essay Example The Mexicans considered Texas to be a province in a state of rebellion while America considered Texas to be a part of its growing western frontier (Heidler & Heidler, 2006). The war was also a party issue as Whigs in the American congress opposed the war while the democrats supported the war by taking it a sign of the manifest destiny of the Americans to have dominion over the entire continent as discussed by Thoreau (1998). While America had previously offered to purchase the territory of Texas in a manner similar to the Louisiana Purchase, the Mexican government did not want to part with any territory belonging to it. Texas also had internal issues of control for the Mexican government as Americans who had moved to Texas were accustomed to the freedom of religion which was present in America but not in Mexico since it was a largely Catholic country. The Texas rebellion led to the creation of an independent republic which quickly established diplomatic ties with other countries but these ties and the status of Texas as an independent country were not recognized by Mexico (Heidler & Heidler, 2006). The political situations in all three regions made war inevitable and after many battles between forces from both sides, America stood victorious and brought Mexico to the negotiations table. Mexico not only lost Texas in the war but also lost large portions of other parts of its dominion in the treaty of Guadalupe Hidalgo signed in 1848 (Bauer, 1974). While the war was over with this treaty, the after affects of the treaty only became clear when the dust had settled. America gained new states which were formerly controlled by Mexico and these included regions which are known today as California, Nevada, Utah, Colorado, Arizona, New Mexico and Wyoming. Mexico was given $15 million and some debts which the Mexicans owned to Americans were assumed by the United States government. This settlement was actually

Working as a Human Services Professional Assignment

Working as a Human Services Professional - Assignment Example g about the Human Services field which would assist in expanding education and skills are as follows: (1) by regularly apprising oneself on current and future trends in Human Services through reading authoritative sources on this field of study; (2) by attending conferences, seminars, leadership training and development under the Human Services field through the Human Service Leadership Institute (Human Services Leadership Institute, 2012); and (3) by pursuing higher education courses or programs in Human Services (Hack College, 2015), . These opportunities for learning and developmental growth could be achieved by scheduling continued learning in one’s daily activities. The three ways to hold accountability for performing quality work as the administrator/CEO of the Humanitarian Agency are as follows: (1) through clear stipulation of roles, responsibilities, and commitment as the CEO/administrator, as stated in one’s job description and in the organizational structure; (2) through explicit planning and development of policies and procedures that would delineate functions and stipulate accountabilities or deliverables expected of one’s role; and (3) through using resources to communicate clear standards or goals of performance and evaluating the manner by which these goals have been achieved within stipulated time frames. Likewise, as emphasized by Este (2007), â€Å"the challenges to implementing accountability in the human services could be overcome with the appropriate planning, organizational commitment, and resources† (p. 1). Este, S. (2007). The Challenges of Accountability in the Human Services: Performance Management in the Adult Protective Services Program of Texas. Retrieved from Applied Research Projects, Texas State University-San Marcos:

Ancient Greece Essay Example for Free

Ancient Greece Essay Temple of Apollo at Didyma The Greeks built the Temple of Apollo at Didyma, Turkey (about 300 bc). The temple supposedly housed an oracle who foretold the future to those seeking knowledge. The predictions of the oracles, delivered in the form of riddles, often brought unexpected results to the seeker. With Ionic columns reaching 19. 5 m (64 ft) high, these ruins suggest the former grandeur of the ancient temple. Bernard Cox/Bridgeman Art Library, London/New York Greek Mythology, set of diverse traditional tales told by the ancient Greeks about the exploits of gods and heroes and their relations with ordinary mortals. The ancient Greeks worshiped many gods within a culture that tolerated diversity. Unlike other belief systems, Greek culture recognized no single truth or code and produced no sacred, written text like the Bible or the Qur’an. Stories about the origins and actions of Greek divinities varied widely, depending, for example, on whether the tale appeared in a comedy, tragedy, or epic poem. Greek mythology was like a complex and rich language, in which the Greeks could express a vast range of perceptions about the world. A Greek city ­state devoted itself to a particular god or group of gods in whose honor it built temples. The temple generally housed a statue of the god or gods. The Greeks honored the city’s gods in festivals and also offered sacrifices to the gods, usually a domestic animal such as a goat. Stories about the gods varied by geographic location: A god might have one set of characteristics in one city or region and quite different characteristics elsewhere. II PRINCIPAL FIGURES IN GREEK MYTHOLOGY Poseidon, Ruler of the Sea Ruler of the sea and brother of Zeus, Poseidon was one of the Olympian gods of Greek mythology. He is usually represented in Greek art wielding a fishing spear known as a trident. In this large bronze statue from about 460 bc, Poseidon seems poised to strike with his trident, which today is missing. The statue is in the National Archaeological Museum in Athens, Greece. Nimatallah/Art Resource, NY Greek mythology has several distinguishing characteristics, in addition to its multiple versions. The Greek gods resembled human beings in their form and in their emotions, and they lived in a society that resembled human society in its levels of authority and power. However, a crucial difference existed between gods and human beings: Humans died, and gods were immortal. Heroes also played an important role in Greek mythology, and stories about them conveyed serious themes. The Greeks considered human heroes from the past closer to themselves than were the immortal gods. A Gods Given the multiplicity of myths that circulated in Greece, it is difficult to present a single version of the genealogy (family history) of the gods. However, two accounts together provide a genealogy that most ancient Greeks would have recognized. One is the account given by Greek poet Hesiod in his Theogony (Genealogy of the Gods), written in the 8th century BC. The other account, The Library, is attributed to a mythographer (compiler of myths) named Apollodorus, who lived during the 2nd century BC. A1 The Creation of the Gods According to Greek myths about creation, the god Chaos (Greek for â€Å"Gaping Void†) was the foundation of all things. From Chaos came Gaea (â€Å"Earth†); the bottomless depth of the underworld, known as Tartarus; and Eros (â€Å"Love†). Eros, the god of love, was needed to draw divinities together so they might produce offspring. Chaos produced Night, while Gaea first bore Uranus, the god of the heavens, and after him produced the mountains, sea, and gods known as Titans. The Titans were strong and large, and they committed arrogant deeds. The youngest and most important Titan was Cronus. Uranus and Gaea, who came to personify Heaven and Earth, also gave birth to the Cyclopes, one ­eyed giants who made thunderbolts. See also Creation Stories. A2 Cronus and Rhea Rhea and Cronus In Greek mythology, Cronus was the ruler of the universe. Here, his wife Rhea hands him a stone wrapped in swaddling clothes in place of their son, Zeus. The portrayal, created between the 1st and 3rd centuries, is on the base of a stone statue at the Museo Capitolino in Rome, Italy. Erich Lessing/Art Resource, NY Uranus tried to block any successors from taking over his supreme position by forcing back into Gaea the children she bore. But the youngest child, Cronus, thwarted his father, cutting off his genitals and tossing them into the sea. From the bloody foam in the sea Aphrodite, goddess of sexual love, was born. After wounding his father and taking away his power, Cronus became ruler of the universe. But Cronus, in turn, feared that his own son would supplant him. When his sister and wife Rhea gave birth to offspring—Hestia, Demeter, Hera, Hades, and Poseidon—Cronus swallowed them. Only the youngest, Zeus, escaped this fate, because Rhea tricked Cronus. She gave him a stone wrapped in swaddling clothes to swallow in place of the baby. A3 Zeus and the Olympian Gods Bust of Zeus In Greek mythology Zeus was ruler of both the Olympian gods and the human race. Sometimes he is portrayed as a just and merciful defender of the weak. At other times he appears to be passionate, inconstant, and vengeful. This ancient Greek bust of Zeus is in the National Museum in Naples, Italy. THE BETTMANN ARCHIVE/Corbis. When fully grown, Zeus forced his father, Cronus, to disgorge the children he had swallowed. With their help and armed with the thunderbolt, Zeus made war on Cronus and the Titans, and overcame them. He established a new regime, based on Mount Olympus in northern Greece. Zeus ruled the sky. His brother Poseidon ruled the sea, and his brother Hades, the underworld. Their sister Hestia ruled the hearth, and Demeter took charge of the harvest. Zeus married his sister Hera, who became queen of the heavens and guardian of marriage and childbirth. Among their children was Ares, whose sphere of influence was war. Twelve major gods and goddesses had their homes on Mount Olympus and were known as the Olympians. Four children of Zeus and one child of Hera joined the Olympian go ds Zeus, Hera, Poseidon, Hades, Hestia, Demeter, and Ares. Zeus’s Olympian offspring were Apollo, Artemis, Hermes, and Athena. Hera gave birth to Hephaestus. A4 The Offspring of Zeus Zeuss Consorts and Offspring Zeus, the ruler of the Greek gods, had many relationships with Greek goddesses and mortal women that resulted in offspring. Zeus even gave birth to a child without a mother—Athena, the goddess of wisdom, sprang from his head. Metis is considered to be Athena’s mother because, as one story relates, she was Zeus’s pregnant wife when he swallowed her just before Athena emerged from his head. Zeus married his sister Hera after Metis’s death.  © Microsoft Corporation. All Rights Reserved. Zeus had numerous children by both mortal and immortal women. By the mortal Semele he had Dionysus, a god associated with wine and with other forms of intoxication and ecstasy. By Leto, a Titan, Zeus fathered the twins Apollo and Artemis, who became two of the most important Olympian divinities. Artemis remained a virgin and took hunting as her special province. Apollo became associated with music and prophecy. People visited his oracle (shrine) at Delphi to seek his prophetic advice. By the nymph Maia, Zeus became father of Hermes, the Olympian trickster god who had the power to cross all kinds of boundaries. Hermes guided the souls of the dead down to the underworld, carried messages between gods and mortals, and wafted a magical sleep upon the wakeful. Two other Olympian divinities, Hephaestus and Athena, had unusual births.

Has Fitness Plus Reached Its Capacity Commerce Essay

Has Fitness Plus Reached Its Capacity Commerce Essay Fitness Initial stands out as the most substantial independently owned or operated fitness center business across the world with much more than 540 branches globally achieving much more than 1.4 million normal members throughout 19 nations. Within the united kingdom solely youll discover 161 clubs of Fitness Initial with much more than 425,000 members. Within the year of 2005, organization ended up being bought by Partners of BC Partners, an EU non-public equity group of businesses. Within the country like Australia, Fitness Initial acquired much more than a wide selection of Residing Well Lady locations really owned and operated by Hilton Group. Additionally, It made the acquisition of chain of healthclubes, 11-gym Healthland and right now possess in excess of eighty fitness centers throughout Australia. Its behind the worldwide International Fitness Week campaign to encourage much more individuals to discover what fitness regime works for them. The campaign uses former Spice Girl Mel B as the face of International Fitness Week Subsequent consist of the unique routines supplied by Fitness Plus, within their own possible : Fitness Routines à ¢Ã¢â€š ¬Ã‚ ¢ Exercise region à ¢Ã¢â€š ¬Ã‚ ¢ Free excercise weights à ¢Ã¢â€š ¬Ã‚ ¢ Training region à ¢Ã¢â€š ¬Ã‚ ¢ Cardiovascular workout room (9 stair steppers, 6 treadmills, 6 life-cycle bikes, three airdyne bikes, 2 cross-aerobics machines, 2 rowing machines, and 1 climber) Recreation Activities à ¢Ã¢â€š ¬Ã‚ ¢ Racquetball (8 courts) à ¢Ã¢â€š ¬Ã‚ ¢ Tennis (6 courts) à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor pool à ¢Ã¢â€š ¬Ã‚ ¢ City sports teams (softball, volleyball, and swim teams) Relaxation Activities à ¢Ã¢â€š ¬Ã‚ ¢ Yoga classes (2/week in aerobics room) à ¢Ã¢â€š ¬Ã‚ ¢ Whirlpool tubs (1/locker room) à ¢Ã¢â€š ¬Ã‚ ¢ Trained massage therapist Hours of Operation Monday via Thursday 6:30 a.m. to 11:00 p.m. Friday and Saturday 6:30 a.m. to 8:00 p.m. Sunday 12:00 p.m. to 8:00 p.m. Capacity Presumptions Concentrate to the possible choice will most likely be about a couple of aspects of client issues: exercise, cardio exercise, also as nautilus areas. Restrictions ought to be positioned on utilisation on these locations simply because of maximum customer desire, as represented here. This provides a way of measuring in number of members utilizing the health club per hour with regard to capacity scheduling. A essential component of total capacity organising for this case would be to observe that the maximum demand is really about 3 hours each day. Furthermore, a issue that creates capacity organizing much more complex tends to be that a single member will use all of these region which are extremely demanded, and could make use of an region much more frequently than once. Maximum Demand The maximum demand details are supplied on the purpose of looking at trouble spots also as maximum usage of particular precise regions of this facility. à ¢Ã¢â€š ¬Ã‚ ¢ Exercise = 35 members per hour in a 1 class. We tend to believe that hardly any members is going to finish a number of exercises class. à ¢Ã¢â€š ¬Ã‚ ¢ Cardio exercise = 58 members per hour in which the machines are tied to half an hour for every member simply because you will find 29 machines. Nevertheless, observe that a single member could use a number of machine, which tends to make the maximum demand capacity organizing much more complex. à ¢Ã¢â€š ¬Ã‚ ¢ Nautilus = 48 member per hour, lets assume that region is not unfilled at the begin of the maximum demand, the users of the health club move at stable rate and in pattern, 24 machine are utilized by members which is in timeframe is use of 1 minute per machine, a couple of hanging around and activity among areas. We have to make supposition that generally completely no member uses any piece of machines ; on the other hand, a member may make use of a handful of pieces and come correct out of the sequence. Assessment So it appears apparant that club areas of aerobics, cardiovascular, and nautilus could effortlessly accommodate peak demand, if the room limitations are adhered-to utilizing employee monitoring. But you will find complaints. The suspected reason for this is that members use much more than 1 region of the club. Moreover, its likely that members visiting much more than 1 region throughout their workout heavily use the aerobics, cardiovascular, and nautilus areas. Numerous members might also workout for much more than 1 hour. Measurement Technique The issue identified is capacity, and being that Fitness Plus is really a flexible flow procedure, i.e., members select their own workouts, input measures are being utilized. At the present time and with the present flow of members, Fitness Plus has big periods of operating near peak capacity in multiple areas. This is causing flow problems, such as bottlenecking within the much more well-liked workout areas. Members are utilizing much more than 1 region of the fitness center throughout every go to, but theres a lack of information to depict actual usage of these areas. For instance, we know that approximately 80 mph enter the fitness center throughout our 3 peak hours, but we dont know which areas the members go to specifically. As a result, the fitness center intends to measure use of the 3 issue areas (aerobics, cardio, nautilus) throughout the peak three-hour period. Members will utilize their membership card to enter and leave all areas of the center. The average utilization of every region will probably be computed and also the outcomes will probably be depicted in a chart, like the attached example Figure three. This will show actual usage throughout peak hours of the fitness center. Measurement ought to be over a fairly short time period since member complaints have recently increased. Some action is required within the short-term. Key Indicators Particular key indicators have been identified based on case info, which outcomes in a capacity forecast approach. Indicators consist of: à ¢Ã¢â€š ¬Ã‚ ¢ External Leading Indicators à ¢Ã¢â€š ¬Ã‚ ¢ Coincident Indicators à ¢Ã¢â€š ¬Ã‚ ¢ Lagging Indicators The measurement technique for the key indicators offers a technique for every also as other choices for analysis. The measurement methods for every key indicator consist of: à ¢Ã¢â€š ¬Ã‚ ¢ External Leading Indicators = Causal Forecasting à ¢Ã¢â€š ¬Ã‚ ¢ Coincident Indicators = Time-Series Analysis à ¢Ã¢â€š ¬Ã‚ ¢ Lagging Indicators = Time-Series Analysis The key indicator information and measurement methods are also depicted in Figure 4. 2. Which capacity technique would be suitable for Fitness Plus? Justify your answer. In a short time period, fitness initial has to ascertain the requirements and requirements of the possible clients, and endeavour to satisfy mismatch between those requirements and present offerings. To improve the existing dealings and accomplishment of todays requirements, directed study will probably be finalized. This will take account of: gathering real control information of equipment and rooms, bringing on innovation and ideas from operatives, market study, service plan study, effectual time table, and enhanced defensive upholding of equipment and also the service facility as a entire. 1. PROBLEM: The capacity of the fitness club, mostly within the Nautilus, cardiovascular, and aerobics fitness areas, is insufficient to meet demand. 2. RECOMMENDED Answer: Construct an extra facility. three. ANALYSIS OF Feasible SOLULTIONS: (A) Do nothing. Growth has increased the average number of members checking in at the existing fitness club to 25 members per hour in 2000. Nevertheless, complaints from members about overcrowding and unavailability of equipment could lead to dissatisfied members terminating their membership and possibly joining an additional club. If the growth continues, the number of complaints and dissatisfied members ought to improve. Do nothing isnt a great answer. (B) Extend company hours. The club is currently open 101 hours per week. Growing the number of open hours could spread out the number of clients throughout the day. Nevertheless, peak times will still exist and continue to produce complaints. Extending company hours isnt a great answer. (C) Expand the capacity of the facility. (See attached calculation sheet) The average number of members arriving per hour varies a great deal between the slow periods and peak times. The capacity cushion in 1995 was an 83%. Theres no mention of complaining throughout this time. The capacity cushion in 2000 is 72%. Present capacity measured as inputs for the Nautilus, cardiovascular, and aerobics fitness areas is 88 members per hour. To get an 83% capacity cushion like in 1995, with an average flow of 25 members per hour of year 2000, the capacity would need to be increased to 147 members per hour. Unique consideration ought to focus on the cardiovascular region where demand is over capacity at peak times. Simply because of the limited quantity of land at the present facility, expansion from 88 to 147 members per hour is most likely not feasible. (D) Build an extra facility. The resurgence of activity within the downtown region has brought increased population and new companies. Fitness club competition already exists within the downtown market. Nevertheless, members are still coming to Fitness Plus with the overcrowding and unavailability of machines with competing fitness clubs only 10-15 minutes away. Some members should prefer the services of Fitness Plus over the competition. Building an extra facility the exact same size as the present facility would double the capacity of Fitness Plus within the region. Building a new Fitness Plus club downtown will encourage a few of the present members who are closer to downtown to begin utilizing the new location. Building an extra facility will put Fitness Plus in a growing market, take a few of the strain off the present facility by growing capacity and decrease the number of dissatisfied clients. 4. ADDITIONAL CONSIDERATIONS: The perfect capacity cushion for the Fitness Plus facility with a capacity of 88 might not be 83%. The 83% capacity cushion was utilized within the calculations simply because there was no mention of member complaints in 1995. The perfect capacity cushion might be somewhere between the 83% in 1995 and also the 72% in 2000. If the perfect capacity cushion is lower than 83%, the capacity would have to be increased but not as a lot as the 147 within the calculations. Extra info would be required to discover the perfect capacity cushion. Fitness Plus requirements to produce greater value for activities and services which are not being utilized to efficient capacity. Ideas will probably be generated from the employees to make certain that theres buy-in from the top level down. Employees are dealing with clients everyday on a much more personal level. They might be able to assess what the facility is missing to satisfy a greater quantity of clients. Study will probably be carried out to make particular that changing customer requirements are identified. You will find two new competitors that have opened fitness centers within 15 minutes of Fitness Plus, and every facility caters to a various clientele. 1 caters to a young adult crowd, not allowing kids under 16 to access the facilities, and also the other concentrates on weight and cardiovascular training only. Taking this into account, Fitness Plus has the capability to satisfy extra customer requirements with the present facility offerings. Fitness Plus has a waiting line issue thats resulting in bottlenecks. The service system has multiple lines along with a mixed arrangement of facilities involving clients with individual service requirements. The present priority rule is first-come, first-served. Fitness Plus will have to calculate both the arrival and service time distributions. To complete the waiting line analysis, Fitness Plus will also have to think about: 1. Line length both in terms of customer service and capacity 2. Number of clients in system related to efficiency and capacity three. Waiting time in line such as service rate and customer perceptions 4. Total time in system which might indicate issues with service, capacity or customer themselves 5. Service facility utilization keeping in mind total facility operating costs After analyzing the information collected via the monitoring, the outcomes might foster the development of a new layout for the facility. This layout might improve the space, equipment, and peak capacity of some areas, and decrease or eliminate other people. The focus of the facility might change to satisfy much more of the present customer base and to attract new clients which are searching for services which are not accessible at the competing locations. Additionally, Fitness Plus ought to think about alternatives to customer flow, like clients being assigned a designated time to use equipment throughout peak hours. This might be handled upon registration when entering the club. Members would have opportunity to take benefit of other, less-popular areas although they wait. They would then have a ten-minute window, based on their designated time, to return to the Nautilus or cardiovascular equipment for their workout. These members would also have a set time limit for their workouts on this equipment throughout peak times only. Other opportunities might be apparent within the scheduling of employees and aerobics classes. For aerobic class scheduling, a sign-up sheet or reservation system will assist to stop customer disappointments around full classes. A reservation system is also an outstanding tracking tool to figure out what classes are the most well-liked and what times are the most sought after. For employee scheduling, staggering employee shifts ought to be evaluated. Staggering shifts of staff will assist to eliminate excess staff members working at slow times. By concentrating on peak times, the customer will have much more personal interaction and attention from the staff, possibly improving their satisfaction. Creating a normal schedule for equipment maintenance will lower repair costs for Fitness Plus, but most of all, will maximize the availability of the equipment that clients are demanding. This will also have an indirect effect in growing both customer and employee morale and satisfaction (Al-Hassan, 2000). Fitness Plus will employ benchmarking of their competitors in an effort to discover from their successes and failures. Benchmarking is moving much more towards areas that reinforce the role of the employee within the success of the business like customer service, high quality, teamwork, communication and supplier relationships (Simpson, 2000). Analysis of outcomes will probably be completed to permit for adjustments of the objectives and improvement plan. In the long-term, Fitness Plus will have to think about expansion and figure out the optimum economies of scale to spread fixed costs, decrease construction costs, and identify procedure benefits. Present facilities limit the capacity cushion. As region population grows, Fitness Plus will have to expand to improve its capacity cushion. This will permit them to effectively deal with sudden increases in demand by its members. Average utilization rates ought to be maintained at a rate somewhat much less than 100 percent to steer clear of constant operation at peak capacity. The capacity cushions, both existing and required, are measured as 100 percent minus the utilization rate as a percentage: Capacity cushion = 100% Utilization rate (%) Utilization is equal to the average output rate divided by maximum capacity: Utilization = Average output rate x 100% Maximum capacity Simply because Fitness Plus capacity demand can vary considerably, itll have to think about a larger capacity cushion-possibly as a lot as 20%to maintain satisfactory customer service levels and sustain membership sales. Choice Inputs Before making its final choice on expansion, Fitness Plus will have to undertake four actions to arrive at the correct capacity choice. These actions consist of: 1. Estimate Capacity Requirements 2. Address Projected Demand versus Present Capacity three. Identify Capacity Alternative Choices 4. Evaluate Alternatives Identified Initial, estimated capacity requirements will probably be calculated for every region as follows: Number of machines needed = [Forecast # customers/year] x Customer time per machine hrs avail from machine per yr much less desired capacity cushion Setup time isnt a main factor within the customer workout procedure, and wont have to be included within the calculation. Next, Fitness Plus will have to identify gaps between projected demand and present capacity. This will probably be evident per the outcomes of member monitoring and analysis throughout short-term improvement procedure. Those areas with bottlenecks-Nautilus, cardiovascular and aerobics-will be the primary focus since overall capacity cant be expanded unless bottleneck operation is expanded. The third step would be to take a look at alternatives and identify a number of choices. In light of the present scenario, Fitness Plus has 3 long-term alternatives: 1. No expansion of existing facilities and wait to see what the market will bear within the future prior to making a choice on expansion 2. Minor expansion of existing facilities on the limited land accessible at the present website three. Major expansion to a second facility within the downtown region The final step would be to evaluate these alternatives based on both qualitative and quantitative terms, such as capacity technique, market competition, and financial analysis with price estimates and money flows. Simply because clients are already complaining and average capacity is running well above cushion, the initial alternative-no expansion-would most likely be eliminated. Fitness Plus is beyond the wait-and-see phase. Alternate two-minor expansion of the existing facility-is extremely limited because of the lack of land at the present location. Given the steady population improve and Fitness Plus only competition in full range workout services being the YMCA, alternative three-the expansionist strategy-may be the very best option. This capacity technique will maintain Fitness Plus ahead of customer demand. This will also limit the competitions abilities of expanding by growing their risk of overburdening the market with too a lot capacity. Fitness Plus will have to act rapidly to announce its long-term expansion plans to stop giving the competition the opportunity to do the exact same. Additionally, Fitness Plus runs the risk of over expansion, ought to the population improve level off or the fitness craze decrease. Plan Evaluation Fitness Plus implemented short-term improvements will probably be readily measurable by monitoring the number of customer complaints, the continued tracking of member usage of facility services, and also the new membership campaign in January. Assuming that Fitness Plus announces its main expansion plans-the new downtown facility-January membership will also be a gauge for that technique also. Fitness Plus will have to continue to observe population growth trends and region competition as it expands into this new market. Continued analysis of market capacity will probably be needed. three. How would you link the capacity choice being made by Fitness Plus to other kinds of operating decisions? Theres a random demand for the firms capacity in every period: the demand in excess of the capacity is lost, and revenue is generated for the fulfilled demand. At the beginning of every period, the firm may improve its capacity via buying equipment for immediate delivery, which is constrained by a random supply limit, or it may sign a future contract for equipment delivery within the following period. We assume that the firms capacity may partially turn out to be obsolete because of natural deterioration or technology innovation. We aim at characterizing optimal capacity expansion methods and comparing the profit functions also as the optimal control policies of various choices. Specifically, we show that the optimal capacity expansion policy for the present period is determined by a base-stock policy. Compared with the case where no future contracts are accessible, the optimal control parameters of capacity expansion are usually smaller. We further show that when the obsolescence ra te is deterministic, the optimal policy for capacity expansion via future contracts is also a base-stock kind. The outcomes are extended to the instances with stochastically dependent capacity supply limits and stochastically dependent demand processes, which establish the robustness of the optimal policy in numerous market conditions. Investment in capacity expansion remains 1 of the most critical decisions for a manufacturing organisation with global production facilities. Multiple elements have to be considered making the choice procedure extremely complex. The study discovered that theres a substantial quantity of work on development of mathematical multi-factor models for capacity expansion. Despite that, no single work captures all of the various facets of the issue. Since the early 1960s, numerous quantitative studies of capacity expansion issues have been conducted. Manne (1961) offers the initial and simplest models of capacity expansion with deterministic demand, single facility and infinite economic life. His book (Manne, 1967a) offers a description of numerous capacity expansion issues in which optimal location for every expansion is considered explicitly (Erlenkotter, 1967; Manne, 1967b). By the early 1980s, the capacity expansion literature evolved to consist of multiple problems and think about multiple facilities within the decision-making procedure. Luss (1982) points out that the typical objective was to minimise the discounted costs associated with the expansion procedure. Porter (1980), nevertheless, argued that the capacity expansion issue isnt as easy as just carrying out such analysis based on a couple of elements. Estimating the elements that influence a capacity expansion is really a subtle issue in business. Most of the recent work within the region of capacity expansion choice processes has focused on the advancement of computational methods (Syam, 2000) to solve various aspects of the issue based on various constraints and objectives. Some work has been carried out investigating soft elements (OBrien and Smith, 1993; Meijboom and Voordijk, 2003) yet no complete procedure has been put forward. Thus the challenge would be to develop a choice procedure that will capture leading thinking within the region and to expand this to consist of soft problems in capacity expansion in global manufacturing networks. Fitness Plus, Component B, explores alternatives to expanding a new downtown facility and is included within the Instructors Manual. If youre interested in this topic, ask your instructor for a preview.

The Symbolic Meaning Behind the Black Procession in OConners A Late E

The Symbolic Meaning Behind the Black Procession in O'Conner's A Late Encounter with the Enemy Czechoslovakian philosopher and political mind Vaclav Havel, in his discourse The Power of the Powerless, talks about the danger of "living within a lie" (84). He argues that individuals who refuse to develop a strong sense of self and instead "merge with the anonymous crowd and flow comfortably along with it down the river of pseudo-life" (38) inevitably experience a "profound crisis of human identity" (45). Havel was speaking specifically of communism, but more broadly of the human condition. His warning is similar to moral message of Southern writer Flannery O'Conner in her short stories, specifically A Late Encounter with the Enemy. O'Conner, unlike Havel, sends her message through her fictional characters. They frequently live in contrived worlds the neglect the realities of their lives. O'Conner operates on a highly symbolic and ironic level to demonstrate this to her readers. In A Late Encounter with the Enemy, the General is typical of O'Conner's characters, unwilling to reveal his actual self. But when he is faced with the black procession at graduation, it reminds him of his true, forgotten past, and it is this truth -- the enemy -- which ultimately leads to his death. The General refuses to remember the past. He refers to it as "a dreary black procession" (399). The past is of no importance to him because he is only concerned with the present. All he cares for are parades and "beautiful guls" (400). The General is able to justify his avoidance of the past. O'Conner tells us that he "didn't have any use for history because he never expected to meet it again" (399). There is only one moment from the... ...he gives about him, giving the reader a clear picture of what sort of character he is. But he is weak in his sense of self, content to live as a symbol of a glorious past rather than as a true human. O'Conner exploits this weakness and slowly breaks the General down through the course of the story. She demonstrates the dangers of living a lie, of becoming someone that one is not. Her message is that the fate of the General will be the fate of all man if he chooses to live within a lie. O'Conner warns that life lived without human identity is comparable to Havel's river of pseudo-life. Only she uses the image of a black procession -- dark, solemn and resulting in painful death. The analogies are very different, but the message is the same. Works Cited Havel, Vaclav. The Power of the Powerless. trans. Paul Wilson. Hutchinson Educational, 1985.

Shakespeare And Anti-Semitism In The Merchant Of Venice Essay -- Merch

Anti-Semitism and the desecration of the Jewish population have been in existence for nearly five thousand years. In the Elizabethan era, a question of anti-Semitism invariably arises. In William Shakespeare's The Merchant of Venice, we find that one of the characters is the embodiment and expression of anti-Semitic attitude that is pervasive in Elizabethan society. "Anti-Semitism was an intricate part in Shakespeare's years. Jews were considered vile and scorned upon. Shakespeare presents Judaism as an 'unchangeable trait'" (Bloom 37). Shakespeare's age based their anti-Semitism on religious grounds because the Elizabethans inherited the fiction, fabricated by the early Church, that the Jews murdered Christ and were therefore in league with the devil and were actively working to subvert spread of Christianity. The religious grounds of this anti-Semitism means that if a Jew converted to Christianity, as Shylock is forced to do in The Merchant of Venice, then all will be forgiven as the repentant Jew is embraced by the arms of the all merciful Christian God of love. In fact, some Christian believed--as do some fundamentalist sects today--that the coming of the Kingdom of God was aided by converting the Jews to Christianity. Anti-Semitism in Shakespeare's time is portrayed in his masterpiece The Merchant of Venice. "Shylock the Jew, one of William Shakespeare's profoundly ambivalent villains, is strangely isolated" (Bloom 24). He is portrayed as a usurer: A leader of money on interest rather than a receiver of stolen goods. This concept will prove to the audience that the Jews are in fact "cheap" and have a frugal sense for possessions. It is an intriguing idea to think that even in Shakespeare's time, stereotyping was a mundane part of their lives. Shakespeare's anti-Semitism seems harsh, but shows that not all Jews are vile like most people believed in his time. Shylock is shown to be hard working (Goddard 5). Believe it or not, there is some compassion for the desecration of the Jews in Shakespeare's play. Antonio recognizes the futility of opposing Shylock's passion with reason. "He seems the depository of the vengeance of his race" (Goddard 11). Antonio consequently appears as a charitable Christian who lends money freely, in contrast to the miserly an... ...an something like Marlowe's Barabas. But at the same time, it seems clear (to me, at least) that Shakespeare creates Shylock against an historical and cultural backdrop that was intensely hostile to Jews. Given this social context and historical tradition, it should come as no surprise if some of this hostility against Jews should infiltrate Shakespeare's work. Shakespeare was, after all, a commercial dramatist and many commercial dramatists make their livings by pandering to, rather than working against, conventional social mores. To make the claim that Shakespeare creates Shylock within an anti-Semitic culture, and therefore invests Shylock with biased anti-Semitic attributes, does not impugn the artistry of the drama. Nor does such a claim implicate Shakespeare himself as a monstrous anti-Semite. All this claim suggests is that Shakespeare, like most of the rest of his society, was hostile toward Jewry for religious and cultural reasons, and that hostility is revealed most clearly in Shylock. What these pages have tried to trace is the possible, or perhaps the probable, relationship between what was happening in Shakespeare's day and what is happening in Shakespeare's play.

Transformation of Marriage: Essay -- essays research papers

Abstract The marriage revolution has been a controversial issue since the dawn of time, and all that are and have been involved with â€Å"matrimony† are aware of the issues of the future. There can be no denying that the culture of marriage has changed. This very course is itself a great example of this fact. Much like any other sociological subject of any real concern, there are many â€Å"opinions† related to this issue. This paper will attempt to highlight marriage seen as the sociological transformation, marital erosion versus evolution, and why many people fail at marriage and what does it take to be successful in greater detail. This will allow you, the readers, to make up your own minds regarding this extremely multifaceted issue. Marriage seen as the sociological transformation â€Å"Couples today have much higher expectations. Between the 1950s and the 1970s American attitudes toward marriage changed dramatically as part of what has been called the â€Å"psychological revolution†Ã¢â‚¬â€a transformation in the way people look at marriage, parenthood, and their lives in general.† (Skolnick p.171) At first blush, marriage in America seems to have followed a similar course. Once a required rite of passage, seen as a genuine embodiment of shared values, it now serves as a game-show prize on Who Wants to Marry a Multimillionaire or a booby prize on My Big Fat Obnoxious Fiancà © — even though wedding ceremonies have created a "bridal-industrial complex," as Lee professor of economics Claudia Goldin calls the nearly $100-billion-a-year U.S. industry that outpaces even the movie business ($45 billion a year, including sales and rentals). (Hodder, 2004) Motivated by celebrity magazines and wedding planners, couples take on increasing ly elaborate spectacles that take years to plan and cost on average $20,000 to produce. When Love Story first appeared, our society was still extremely absorbed in a marriage culture that encouraged and supported getting and staying married. But inside a few years, the women's movement, the pill, the sexual revolution, and various economic shifts had permanently transformed that marriage-centric society. Marriage is not an endangered species, but it is surrounded by enormous difficulties that were not readily apparent 35 or 40 years ago. Divorce is a very serious presence — over 50 percent of our marriages end in di... ...;what has been will still be." Stay open to newness. Stay open to change.† (Nutt, 1990) References: Catholic Answers Inc. (2004). Special Report: Marriage. Retrieved April 8, 2005 from the World Wide Web: http://www.catholic.com/library Gallagher, Maggie. (2002, July 13). How We Destroy Lasting Love. The Abolition of Marriage. Retrieved April 8, 2005 from the World Wide Web: http://www.leaderu.com/ftissues/ft9608/reviews/gold.html Hodder, Fraser H. (2004, Nov-Dec). The Future of Marriage. Harvard Magazine Volume 107, Number 2, Page 38. Retrieved April 8, 2005 from the World Wide Web: http://www.hmag.harvard.edu/on-line/110491.html Grady Nutt. (July, 1990) Higher Praise. Retrieved April 8, 2005 from the World Wide Web: http://www.praiselyrics.com/illustrations/marriage.htm Ross, Catherine E., Mirowsky, John & Goldsteen Karen. (1990). The Impact of the Family on Health. Journal of Marriage and the Family. Retrieved April 8, 2005 from the World Wide Web: Skolnick, Arlene S. & Skolnick Jerome H. (2005). Family in Transition. Boston: Pearson A&B. Waite, Linda & Gallagher, Maggie. (2001). The Case for Marriage. New York: Doubleday

Motivational types Essay

The hypothesis for this study was â€Å"Do certain types of personality traits determine individual motivational types? † The importance of this type of study has been recognized by many researchers. For example Tett and Burnett (2003) determined that recognizing different personality types could determine how an individual might be influenced by various motivational factors which in turn reflect how productive and viable an individual might be under different work environments. The impact of finding a direct correlation between personality traits, and motivational types, could be significant in many industry fields. This paper considered the following motivational factors: money, energy from other people, the work environment, professional growth and power. In general the findings were unsurprising. For example many people mentioned that money was a motivational factor in their workplace, yet those on a higher pay were more reluctant to say so. What was interesting in this study was the apparent lack of significance of power on an individual’s motivation to work. This would suggest that there are some personality types that firstly distinguish between power in the workplace and decision making, and secondly that some individuals prefer a position where they are not called on to make decisions. In relation to whether or not an individual classified himself as a ‘private person’ and how this impacted motivation, only one scenario was considered; that of being a private person and project planning. Although the results were not definitive there was a strong suggestion that those respondents who considered themselves private people, also liked a structured work environment. This is supported by other results in the study such as the significant number of people that enjoyed working in a team environment, and those who found the energy of people around them a motivational factor. The limitations of this study included a necessary restriction on the variables studied and the small number of participants in the sample group. However many of the results found in the variables studied were quite conclusive and further study with larger respondent groups and more variables associated with different personality types could prove useful in this area. References Tett, R. P. ,&Burnett, D. D. (2003). A personality trait–based interactionist model of job performance. Journal of Applied Psychology, 88, 500-517.

Independant Study, Delayed Cord Clamping vs Immediate Cord Clamping Essay

Throughout the students practical placements they have witnessed midwives having conflicting views on the practice of delayed cord clamping which then allowed the student to research the topic in depth. After reviewing all the evidence the student will make recommendations for practice. They should discuss the implications of both delayed cord clamping and immediate cord clamping to improve patient safety and reduce harm to both the neonate and the mother. For the student to show their ability to be an independent learner they must undertake a study on a subject of their choice. The student has chosen to discuss whether delayed cord clamping or immediate cord clamping is more beneficial for a positive outcome for neonates and mothers. The student will relate this subject to The World Health Organisations (WHO) documentation relating to patient safety and also how delaying cord clamping could reduce harm to the neonate and mother. Previous to this study the student will have presented their plan and learning outcomes to a small audience and has also provided a rationale, stating the aim, learning outcomes and also outlining their reasoning on choosing this particular topic for their Independent study (appendix 1). Literature Review The most historically practiced protocol has been delayed cord clamping, with work dating back to 1773, when Charles While published his famous work, A Treatise on the Management of Pregnant and Lying in Women, which taught delayed cord clamping as common practice except in the case of a nuchal cord (Cook, 2007). Erasmus Darwin in 1801 suggested that it was injurious to an infant if the umbilical cord was cut too soon. He advised it should always be left until the child has repeatedly breathed and the cord had stopped pulsating, otherwise the baby would be left much weaker than it should be as the blood which should have been transfer to the baby would have been left in the placenta (Bluff, 2006). Immediate cord clamping started becoming more common practice in the 1960s due to two reasons. Firstly, mismanaged jaundice provoked a great deal of lawsuits against paediatricians who then urged obstetricians to minimise placental transfusion. Secondly, due to the increase use of analgesia and active management of the third stage of labour Eastman (1950) stated that by the widespread use of analgesic drugs in labour, it has resulted in a number of infants who had sluggish respiratory effects at birth causing the need for immediate cord clamping to take place. In 1997 the World Health Organisation suggested the primary reason for early clamping being practiced is to protect the neonate from the large infusion of blood that occurs from the Syntocinon induced contraction immediately after delivery. More recent studies have shown the opposite from this and that delayed cord clamping is more beneficial to the mother and baby. The NICE Clinical Guidelines (2007) on intra-partum care carried out a review to ascertain whether interfering with placental transfusion had any benefits to the mother or the baby. Their findings was that there was insufficient evidence to support delayed cord clamping in high income countries but it did support that delayed cord clamping reduced anaemia in low to middle income countries. They suggest this is due to anaemia being more prevalent in those countries over all and that more research needs to be done to suggest delayed cord clamping is beneficial to mother and baby. The student has chosen three studies to consider and review. The first is a study by Anderson et al, (2011). Their aim was to determine the effects of delayed cord clamping versus early cord clamping on neonatal outcomes and iron status at four month. Their reasoning behind this was that previous studies have found that as much as 26% of children suffer from anaemia and in India 70% of children between six-eleven months were found to be anaemic (Jaleel, Deeba, Khan, 2009). It has been suggested that iron deficiency has been associated with impaired neurological development; therefore Anderson et al (2011) decided to carry out a randomised control trial to try and decided what would be the best practice. They state their main focus is haemoglobin and iron status at four months of age and they have a secondary focus of neonatal anaemia, early respiratory symptoms and polycythaemia. Their aim was clear from the outset that they would show delayed cord clamping reduces iron deficiency in neonates. The second study is an article by Bluff (2006) discussing early versus delayed cord clamping. Bluffs objective is to prove that by delaying cord clamping it can reduce the incidences of Respiratory Distress Syndrome, Intravatricular Haemorrhage, Necrotizing Enterocolostic and brain damage. Bluff (2006) provides sufficient evidence to back up their claim agreeing with Anderson et al (2011) that delayed cord clamping is more beneficial to the mother and baby than early cord clamping. The third study the student has chosen to discuss is one of midwives views on delayed cord clamping. Airey et al (2008) states that although there is evidence to associate delayed cord clamping with benefits to mother and baby midwives still practice early clamping. The author claims there is an uncertainty of alternative strategies with cord clamping. Falcao (2012) agrees suggesting this may be due to the lack of knowledge and clear guidelines of what delayed cord clamping is. Therefore Airey et al (2008) conducted a survey, their aim was to interview a number of delivery suite midwives and record the results, stating there is conflicting knowledge of the timing of delayed cord clamping. Anderson et al (2011) states that young children are at risk of iron deficiency due to low iron intake and the need for iron for rapid growth. Iron is essential for cognitive development (Mitra, 2009) therefore it is important that we understand the best practice possible to reduce these risk associated with iron deficiency and achieve optimal brain development. Bluff (2006) states that iron stores are crucial for optimal neurological development. Anderson et al (2011) obtained their results from 400 full term infants in low risk pregnancy which makes it one of the largest randomised controlled studies comparing delayed and early clamping. By using a larger group it gives more accurate and widespread results (NIH,2012). Their results showed, that at four months of age infants had no significant differences in haemoglobin concentration, but 45% of infants that had delayed cord clamping had higher ferritin levels and lower prevalence of iron deficiency. Mitra et al (2009) also carried out a similar study, although only using 130 participants the same results were found that delayed cord clamping reduces the risk of iron deficiency. Many studies have shown that by clamping the umbilical cord immediately after birth it reduces the blood the neonate receives therefore it may increase the risk of that infant becoming iron deficient or anaemic. The blood circulating the placenta and umbilical vessels is 25-40% of the babies total blood volume (Yao & Lind,1974). A healthy neonate’s blood volume is around 80-115ml/kg of birth weight therefore a neonate weighing 3. 6kg has a blood volume of 209- 290mls of blood, which 75-125mls may have been transfused. By delaying cord clamping and allowing the extra blood to be transfused this could provide the neonate with an additional 50 mg of additional iron which may prevent or delay low iron levels as an infant ( Bluff, 2006). Bluff (2006) also discusses the other benefits to delayed cord clamping, such as reducing the risks of Respiratory Distress Syndrome (RDS) which is the major cause of neonatal morbidity, mortality, Necrotising Enterocolitis (NEC) and Intraventricular Haemorrhages (IVH). This is due to immediate clamping of the cord preventing additional blood being transfused to the neonate which is the equivalent to the amount transferred to a baby with profound shock Morley (1998). This describes immediate cord clamping as the equivalent of subjecting an infant to a massive haemorrhage. Mercer and Skovgaard (2002) state that if we lost this much blood at any other point in our lives it would cause serves morbidity or death. . By clamping the cord immediate after delivery this would result in blood being sacrificed from other organs in order to establish pulmonary perfusion, which may increase the risk of the neonate suffering from RDS, NEC or IVH. The use of Delayed Cord Clamping should also be used with preterm neonates. Strauss et al (2008) also carried out a randomised controlled trial comparing delayed versus immediate cord clamping but specifically relating to preterm neonates. The outcomes are the same as the previous trials that delayed cord clamping is more beneficial to the neonate than immediate cord clamping. The author states that the neonates whole blood volume was increased after delayed cord clamping. Bluff (2006) also agrees that delayed cord clamping should be used with preterm infants if possible as it increases red blood cells and stabilises blood pressure therefore decreasing the need for transfusions and also decreases the risk of bleeding in the brain. Although there is a great deal of evidence showing benefits to the neonate from delayed cord clamping, there is also benefits to the mother. Bluff (2006) suggests that by delaying the clamping of the cord it reduces the risk of the mothers experiencing a post-partum haemorrhage or a retained placenta. By immediately clamping the cord it increases the placentas blood supply by as much as 100mls therefore increasing the bulk of the placenta and decreasing the efficiency of uterine contractions which are necessary for the expulsion (Bluff, 2006). In 1968 Walsh found that Delayed Cord clamping reduces post-partum haemorrhages and retained placentas. She states that with the placenta being less bulky when it has been drained blood by the neonate, the uterus can contract easier and ore effectively on a less engorged placenta therefore reducing maternal blood loss. This is helping to improve patient safety to the mothers by preventing PPHs and retained placentas. It was thought that early cord clamping should be performed if the mother is anaemic, so in 2004 a study conducted by the Liverpool school of tropical medicine assessed mothers with a mean haemoglobin level of 10g/dl. The results showed it was still beneficial to the neonatal to delay the cord clamping and caused no adverse effects to the mother. The adverse effects of delayed cord clamping which are outlined in the studies are that it may cause polycythaemia and hyperbilirubinemia. There have been studies to show that polycythaemia and jaundice is an increased risk of delayed cord clamping. Polycythaemia means that more red cells are transfused delivering more oxygen to the tissues which Bluff (2006) suggests could be beneficial. Some, use the reasoning that there is a risk that by having more red blood cells may cause the blood to become too thick as an argument against delayed cord clamping, which seems to be negligible in healthy babies. Morley 1998). A study carried out by Hutton and Hussian (2007) showed that the infants who had delayed cord clamping had a slight increase in polycythaemia but where not symptomatic and did not need any treatment. Morley(1998) suggest that if a baby receives their full quota of blood, then the baby is almost certain to suffer from slight jaundice as its caused by the normal breakdown of the normal excess blood to produce bilirubin, but there is no evidence of adverse effects from this. Mercer et al (2003) also carried out randomised and nonrandomised studies on delayed cord clamping. From the five hundred and thirty one term infants and nine trials she conducted, there were no significant symptoms of either polycythaemia or hyperbilirubinemia noted. Hutton and Hussians study also showed a slight increase in bilirubin levels within the first 24 hours of live but no infants had to be treated. There were insignificant differences in bilirubin levels from three to fourteen days. The trial Anderson et al (2011) carried out also found no differences in these outcomes. The Cochrane review (2008) was one which reported significant differences in bilirubin levels between immediate cord clamping and delayed cord clamping and suggested a number of infants needed phototherapy for jaundice, although it was conducted using unpublished data. Therefore given no reason to ensure the cord is clamped immediately to prevent any harm to the infant. One of the problems the student observed while working in a clinical area was the midwives different views and practices on cord clamping. Airey et al (2008) carried out a study to gather the general senses of midwives views on the subject. They interviewed 63 delivery suit midwives of which 42 described delayed cord clamping as when the pulsation stops, but 48 of the midwives admitted to clamping the cord within one minute of the baby being delivered. The author states that within the UK 87% of units give Sytocinon and clamps the cord early applying controlled cord traction. Falcao (2012) agrees in which a higher percentage of midwives will practice early cord clamping rather than delayed. She suggests this may be due to the lack of knowledge and clear guidelines of what delayed cord clamping is. Falcao (2012) states all midwives should have a clear understanding of the timing and benefits of delayed cord clamping to have the safest up to date practice. Discussion Patient safety is a worldwide public health problem, but the issues around patient safety differ. In 2002, The World Health Organisation recognises patient safety as ‘the need to reduce harm and suffering of patients and their families’. They state that any producers carried out should be evidence based to help prevent harm. Anderson et al (2011) randomised controlled trial refers to reducing harm to the neonate. They suggest that by delaying the cord clamping it is improving iron stores. As previously discussed by increasing iron stores it is likely to reduce the risk of impaired cognitive function, Respiratory Distress Syndrome, Intraventricular Haemorrhage and Necrotising Enterocolitis (Bluff, 2006). This is giving us evidence that delayed cord clamping is beneficial to the neonate. The Royal College of Midwives have produced a document ‘Evidence Based Guidelines for midwifery-led care in labour; third stage of labour’ which outlines the ‘pros and cons’ for delaying cord clamping, stating communication is important. They suggest by informing the women of her choices and explaining to her the benefits she should be able to make a decision which midwifes will support. According to the joint commission on Accreditations of HealthCare Organization, communication was the worst category in 2005. They state the reason for ineffective communication is varied from stressful environments causing staff to forget information, to the culture of autonomy and hierarchy of staff. Poor communications between health care professionals, patients and their carers has shown to be the most common reason for lawsuits against health care providers (WHO,2011). It is important that information about delayed cord clamping is shared with the women herself so she is able to make an informed choice about the care of her and her baby. Another problem highlighted in communication is the ability to handover correct information to staff taken over their care. The SBAR communication tool has been implement for staff to be able to communicate effectively with one another (NHS, 2006). Communication is essential to good team work, and team work is essential to patient safety (NHS, 2007). Staff should use the tool in the clinical area where it enables the communication to be clear and allows the midwife looking after the women to write down their care plan for the staff to take over without the worry of missing essential information. Communication is also very important in delayed cord clamping as Airey et al (2008) highlighted the midwives have different views on cord clamping and the timing that defines delayed clamping. Their results showed a variance in understanding of delayed clamping times whether it should be after one minute, five minutes or after pulsation has stopped. Each unit should be able to communicate with their staff to make sure that all midwives have the same understanding of cord clamping to promote the best possible practice to reduce harm. NHS Scotland (2007) state that clinical descions about treatments should be made on the basis of the best possible evidence to ensure care is safe and effective. Midwives should have the ability to be able to assess information which would help them make decisions about the best possible care for that women. They should be able to understand where delayed cord clamping is not appropriate by identifying a problem such as an obstetric emergencies, and use appropriate interventions to care for that women and her baby to reduce the risk of any harm (WHO 2011). WHO (2007) state that evidence does not always need to be the most up to date to be the most accurate. Bluff (2006) discusses article written as far back as 1773 which are relevant to practice today and still adhere to patient safety guidelines discussing how delayed cord clamping reduces harm to the neonate by increasing blood supply. As Bluff (2006) discusses, there is some evidence that shows immediate cord clamping contributes to post-partum haemorrhage (PPH). The rate of PPH continues to rise although most other causes of severe maternal morbidity declines. International data suggest that post-partum haemorrhage is increasing worldwide with 385 women in Scotland experienced PPH in 2011, one in every 170 births. PPH accounted for 73% of all the reported incidents of severe maternal morbidity. (Healthcare Improvement Scotland, 2013). As Bluff (2006) states by simply practicing delayed cord clamping causing the placenta to be drained of blood by the neonate it will help reduce the number of women experiencing Post-partum haemorrhages improving Patient safety. By gathering all the information and research studies carried out it is clear that by delaying cord clamping at deliveries it can reduce harm to neonates and prevent unnecessary illnesses and diseases. WHO state that’s when solutions have been shown to work effectively in controlled research settings, it is important that we can assess and evaluate the impact, accessibility and affordability of these solutions and implement then accordingly. It has been proven that by practicing delayed cord clamping cost is reduced as it is less likely for the neonate to need a blood transfusion. (Kinmond, 1993) . It is very accessible as we would not be changing practice just delaying it therefore we should implement delayed cord clamping to reduce harm and improve on patient safety for both mothers and neonates.

Cloning human Beings is not ethical Essay

† Here Dickens abruptly changes the atmosphere and creates one of sadness and regret, and so he uses his mutual technique to change the atmosphere in reflection to Scrooges feelings, and he does this here to link the moral message with emotive feelings the reader is experiencing, to make it more powerful. Here he is aiming to imply that you will regret not giving money and love to the more unfortunate than you, even if you don’t feel that way at the time. Further on in this chapter, Dickens creates powerful atmospheres to develop his moral message further. He most notably does this when Scrooge enters his joyful old boss’ (Fezziwig) warehouse where he was apprenticed. Whilst Dickens is describing the Christmas event as happy and ecstatic, this develops a powerful atmosphere by numerous significant ways. For example, whilst the event is happening, he repeats over and over again: â€Å"In came†¦ in came†¦ in came†¦ in came,† to describe the entry of the guests at Fezziwig’s event, and Dickens uses this to develop an atmosphere and a theme of joyfulness and togetherness, and that consequently shows, due to Dickens’ recurring technique, that the intended effect on the reader is to make him/her feel happy. This suggests that nearly everyone was keen to be celebrating Christmas together by all appearing one by one at this event. He is intending the reader therefore to feel part of the happy occasion, and this is emphasized by the fact that lots of people are coming, which essentially suggests that everyone is welcome. This conveys richly with the spirit and meaning of Christmas that Dickens is attempting to put forward in his moral message, through the use of this atmosphere. He is expressing that Christmas time is a time for sharing and spending time with your family and friends, which is reflected in Scrooge’s youth, but contrasts with Scrooge’s life at present. Therefore, this makes Scrooge, due to the ‘Ghost of Christmas Past’, think more about how he is acting at the present, where he is anti-social and refuses to acknowledge that he has to be sharing and caring during Christmas time. As well as successfully creating, building, and developing atmospheres to develop a moral message in chapter two, Dickens uses suspense in chapter 4 to try and make the effect of the moral message more powerful to the reader by using a darker theme. Dickens creates a spookier and sinister atmosphere straight away at the start of chapter four, and he does this so the reader can then appreciate the suspense. Dickens does this because he intends the reader to get gripped into the darker theme and storyline, and as said above, this makes the moral message more influential to the reader. For instance, he does this at the start of chapter four, when Dickens describes the entrance of the ‘Ghost of Christmas Yet to Come’ as he writes: â€Å"The Phantom slowly, gravely, silently approached. The very air through which this Spirit moved seemed to scatter gloom and mystery. † This creates sudden suspense and it also creates a dark theme to lay the foundations for this chapter. Then, Dickens creates more suspense by not making the ghost/phantom talk. By doing this, Dickens is deliberately developing suspense by leaving the reader in the unknown, and is equally implying by this that everyone is going to die at some point, due to the dark theme and the places this ghost takes Scrooge to. In addition, making the ghost just use its hands to guide the way for Scrooge makes him as a result become more timorous and this adds to the suspense and atmosphere. Dickens uses even more clever techniques to draw the reader’s attention and make them even more aware of the moral message. He writes: â€Å"`It’s likely to be a very cheap funeral,’ said the same speaker;’ for upon my life I don’t know of anybody to go to it. Suppose we make up a party and volunteer. ‘ `I don’t mind going if a lunch is provided,’ observed the gentleman with the excrescence on his nose. `But I must be fed, if I make one. ‘† The man’s attitude here is that he does not take Scrooge’s death seriously and is using it as an opportunity to make a joke out of. Dickens uses powerful dramatic irony as the reader knows that those people were talking about Scrooge, however, Scrooge is not aware of this until later. Dickens does this appropriately in the light of the darker theme, because he intends to again powerfully convey his moral message to the reader, and because he portrays those people to be talking carelessly about Scrooge, and approaching his death with a considerable amount of blasi , he hopes to indirectly tell the reader that if you spend your life keeping all your riches to yourself and not being generous and kind-hearted, nobody will care about you and show respect for you when you are dead. – Scrooge is used as an example to what the fate is of those who do not follow Dickens’ moral message. Another example of suspense and atmosphere revealing this moral message is when ‘old Joe’ and ‘Mrs Dilber’ are pictured having stolen a bundle of Scrooge’s possessions and are looking through them. Dickens builds on the uncanny atmosphere and theme he has created in chapter four, and writes about more people talking indifferently about Scrooge’s death: â€Å"`If he wanted to keep them after he was dead, a wicked old screw,’ pursued the woman,’ why wasn’t he natural in his lifetime. If he had been, he’d have had somebody to look after him when he was struck with Death, instead of lying gasping out his last there, alone by himself. ‘† This later extract ceases to be dramatic irony once Scrooge has found out that these people had been talking about his death, and therefore it plays an important part in the development of Scrooge’s characterisation, because after having seen the consequences of his unkind and selfish behaviour with all three ghosts, his reactions to this dialogue suggest that he wants to change his character, and this is confirmed soon after when he wakes up in chapter five, and greets everyone a ‘Merry Christmas’ in the street.. In conclusion, it would be fair and accurate to say that this novel was written solely for the purpose of getting the people of Victorian Britain to change their attitudes towards the ‘deserving’ and the ‘undeserving poor’, through the use of haunting and ghosts. It was intended to deliver its moral message through the use of atmosphere and suspense, and to convey this message through varying themes. On the whole I have thoroughly enjoyed reading this novel, especially chapter two whilst looking through Scrooge’s past, as it reveals a lot of what his true inner personality is, regardless of what his spiteful character is described as in chapter one. I also like this novel as it has a fitting end regarding the moral message, which is, in this case, we all have the possibility to change our personality for the good. My opinion is that Dickens without a doubt achieves all his intentions with the successful use of the Ghosts of Christmas Past, Present, and Yet to Come being the key in Scrooge’s characterisation and Dickens’ utter proficiency in the art of the English language enables us to depict his novel as a fine one. And, as for Scrooge’s journey, it is a lesson to be learnt from by all of us, in any era.

Bloom, Gardner and Gauge

Gagne introduced instructional design that should center on different delivery methods. Benjamin Bloom at around the same time discovered that educational activities were divided into three domains. Clark, 1999) Later Howard Gardner established the theory that instead of all intelligence being the same, each person was blessed with trengths in different areas. Each of these three educational theorists had a huge impact on educational practices. Though each theorist had a distinct theory, all seem to address the idea that students are not made from the same cookie cutter mold, and teaching should be adjusted accordingly. Robert Gagne Robert Gagne stated, â€Å"Learning is something that takes place inside a person's head-in the brain. (Robert Gagne, 2005) Robert Gagne proposed there were many different ways to learn. There are five major categories of learning: intellectual, cognitive, motor, verbal, and attitudes. In order for each type of learning to occur, ertain conditions must b e in place. His theory was named â€Å"Conditions of Learning† after this particular idea. Additionally, depending on the objective, specific tasks must be followed in order to meet the objective. When referring to the five major categories of learning, Gagne spends quite a bit of time discussion the intellectual category.He specified that tasks that require intellectual aptitude could be structured in a â€Å"hierarchy according to complexity. † (Kearsley, 2005, p. 1) The implication of using the hierarchy is to recognize fundamentals that must be completed in order to produce successful earning. Another interesting idea Gagne propounds is Task Analysis. To do this, the accomplished, if the instructor follows a set task analysis, the student's chance of being successful is greatly enhanced. Gagne stated there are nine steps in a task analysis, instructional design, which must be present. (Kearsley, 2005, p. ) There are, in order, â€Å"Gaining attention (reception), informing learners of the objective (expectancy), stimulating recall of prior learning (retrieval), presenting the stimulus (selective perception), providing learning guidance (semantic encoding), eliciting performance responding), providing feedback (reinforcement), assessing performance (retrieval), enhancing retention and transfer (generalization). † (Kearsely, 2005, p. l) This can be viewed as a framework for any instructors lesson plan, and interestingly enough looks like the traditional Madeline Hunter model of instructional design.Benjamin Bloom Benjamin Bloom stated, â€Å"The purpose of education is to change the thoughts feelings and actions of students. † (Benjamin Bloom, 2005, p. 1) Bloom revolutionized education with his taxonomy, which state that in order for learning to occur each lower level must be mastered before moving up to the next level. The levels are in ascending order are knowledge, application, understanding, analysis, synthesis, and evaluation . He also found that â€Å"95% of the test questions students encounter requires them to think only at the lowest possible level†¦ he recall of information. † (Bloom's Taxonomy, n. d. , p. 1) Instructors are encouraged to build into their lessons each level of the taxonomy in order to promote a greater mastery of the objective. Many educators, when reading Bloom's taxonomy, assume that they must always have questions and activities, which are geared towards analysis, synthesis, and evaluation. Unfortunately, they do not understand Bloom well. The lower levels such as knowledge, application, and understanding must be mastered before using the higher three levels.Logically, the student must have knowledge of the information, understanding of it, and be able to apply it before he or she is able to analyze the information. In addition to the cognitive domain, Bloom also identified the affective and psychomotor domains as equally important. The affective domain is how people deal with information emotionally. This domain is particularly useful when explaining insight. Insight allows people to have inspiration and â€Å"a-ha† moments. Confucius best describes the psychomotor domain, â€Å"l hear and I forget. I see and I remember. I do and I understand. (Confucius Quotes, 2005, p. 1) These basic motor skills are mastered with repetitive practice. Howard Gardner Howard Gardner challenged the view that there was only one type of levels of multiple intelligences. He also argued that intelligence is the â€Å"capacity to solve problems or to fashion products that are valued in one or more cultural settings. † (Gardner & Hatch, 1989 as cited by Smith, 2002, p. 4). Gardener listed (Smith, 2002) seven separate intelligences. They are linguistic, logical/mathematical, musical, spatial, interpersonal, intra personal, and kinesthetic.Recently he has suggested that naturalist be added to the list. Linguistic and logical intelligences are most valued and therefore rewarded by educators. IQ and state tests generally test these two intelligences. Gardner proposes (Smith, 2002) discovering each child's intelligences and fostering them rather than stifling them which is often the case. Gardner encourages instructors to break out of the mold of formal education. â€Å"School doesn't have to be the way we remember it,† Gardner stated. Teachers Should Diversify Approaches to Teaching, Gardner says, n. d. , p. ) When information is presented in multiple formats, children have a greater chance for success. (Teachers Should Diversify Approaches to Teaching, Gardner says, n. d. ) Theoretical Differences The three theorists who have Just been introduced have many ideas, which are the same. Chief among them is the idea that intelligence can no longer be defined as being the same for everyone. Each theorist, though they worded it differently, each proposed that differentiated instruction is necessary to a student's success in school. B oth Bloom and Gagne agreed that there are cognitive, affective and psychomotor intelligences.Gardner agreed that those three intelligences existed, but he took it a step further adding four more intelligences into the mix. . All three theorists acknowledge that there is a certain intelligence, which is rewarded in education. In fact, both Bloom and Gardner acknowledge the fact that most instructors test the intellectual or linguistic/logical intelligences almost exclusively. However, all three theorists differ on a few points. First, Gagne suggests that there is a definitive method to conduct instruction. His list of instructional events is rigid and methodic.Gagne points out that strict adherence to the events will increase the likelihood of success. Additionally, Gagne assumes that â€Å"external instructional learning conditions support internal learning conditions. † (Maeir, n. d. , p. l) Gagne had suggested that there was a hierarchical order to learning types, not intel ligence. Bloom did not dwell too much on intelligence as much as how learning was presented. He postulated that instruction should be built on a hierarchy of mastery. Goal attainment was far more important than comparing a student's intelligence.Kinnes, 2005) Gardner suggests that differentiating the instruction to fit each separate intelligence is much more beneficial to the student. He also propounds that if a student is strong in musical intelligence, he or she should be allowed to work solely on that intelligence. Current Practice in my classroom. Before this assignment, I was unaware of Gagne's Conditions of Learning. Upon researching Gagne, I discovered that his theory was eerily close to Madeline Hunter's Essential Elements of Instruction model. Gagne's theory reflects good teaching practice.I might not follow them to the letter on a daily basis, but I do ollow a set pattern. When planning for a lesson, I frequently reference Bloom's Taxonomy as a guide. Bloom's idea of conce pt attainment is one that I firmly believe in and use. It is ludicrous to suggest that instructors should teach a lesson with no idea of what students should walk away with at the end of a lesson. However, many teachers do just that when they instruct. They cite time pressures as an excuse not to plan a lesson. I find that I am most effective when I plan with the end in mind. Both the students and I are more focused on the goal or objective.In addition to teaching eventh grade science, I also teach induction week classes on Madeline Hunter's Essential Elements of Instruction. The lesson I am most passionate about is writing and teaching to effective objectives. I frequently endeavor to apply Gardner's theory of multiple intelligences in my science classroom. I give multiple ways for students to answer and solve problems. For instance, students are given choices on how to do their vocabulary. They can draw the meaning of the word, or summarize the definition. I build into the hour op portunities for students to move around, act out theories, build something, or take otes.When children are in my classroom, they know that the traditional passive reception and regurgitation of facts is not the norm, and enjoy the class as a result because it addresses their different intelligences. Conclusion Intelligence as defined by the dictionary as â€Å"The capacity to acquire and apply knowledge, especially toward a purposeful goal. An individual's relative standing on two quantitative indices, namely measured intelligence, as expressed by an intelligence quotient, and effectiveness of adaptive behavior. † (Lexico Publishing Group, LLC, 2005, p. Although the three theorists, Gagne, Bloom, and Gardner viewed intelligence differently, they all agree that the teacher is the decision maker in the classroom, and ultimately decides how to apply their theories for student success. Referenceshttps://en.wikipedia.org/wiki/Benjamin_Bloomhttps://www.iup.edu/WorkArea/DownloadAsse t.aspx?id=25837https://www.brainyquote.com/quotes/quotes/c/confucius136802.htmlhttp://www.nwlink.com/~donclark/hrd/bloom.htmlhttp://www.dictionary.com/http://www.instructionaldesign.org/theories/conditions-learning.htmlhttp://health.usf.edu/medicine/educationalaffairs/pace_files/TIP_Theories.htmlhttps://www.pdx.edu/sba/http://weac.org/